Precision AR for Industrial Plant Design and Brownfield Projects
Bilfinger Success Story
Industrial Planning in Augmented Reality: Bilfinger’s High-Precision Plant Design with Hololight
Bilfinger has established a long-term technical foundation with Hololight, integrating XR into the core of their industrial workflows. By utilizing Hololight’s 3D viewer, Hololight Space, the global leader ensures that complex plant designs are validated against real-world conditions long before construction begins.
Bilfinger: Industrial Planning & Plant Design
In large-scale industrial plant engineering, spatial misunderstandings lead to costly delays. Bilfinger utilizes Hololight’s 3D viewer to bridge the gap between CAD data and physical reality, enabling high-precision reviews for facility designs and complex Brownfield modernizations.
- Organization: Bilfinger
- Challenge: Limited Planning Precision for Industrial Plant Design, Factory Planning, and Maintenance Reviews.
- Solution: Hololight’s 3D viewer, Hololight Space.
- Result: Eliminating spatial deception in 2D planning and enabling 1:1 scale on-site validation.
The Evolution of Precision: Beyond Traditional 2D Reviews
Industrial planning is inherently complex. Many projects involve working with existing infrastructure, where outdated documentation, hidden obstacles, and limited access to facilities present significant challenges. Any delay or error can drive up costs and jeopardize project success.
Bilfinger has a deep history of digital innovation, having integrated Hololight solutions into their engineering workflows as early as 2019. Today, this collaboration has matured into a standardized process for complex plant design. Traditional 3D reviews, typically conducted on 2D screens, often suffer from a loss of perspective. As Tobias Bauchrowitz, Head of Engineering, notes, "spatial understanding can be deceptive" when models are mapped onto a flat plane.
By adopting Hololight’s 3D viewer, Hololight Space, Bilfinger has moved the review process into a fully immersive environment. Engineers can now visualize entire factory floors at a 1:1 scale, ensuring that every valve, pipe, and access point is exactly where it needs to be. This immersive approach provides a level of technical transparency that traditional tools simply cannot match.
While the primary ROI is found in reduced errors and faster iterations, Bilfinger also leverages these technical advancements to reinforce its position as a market leader. At major industry events like bauma, the world’s leading construction machinery trade fair, Bilfinger uses these innovations to redefine the visitor experience. As the team notes, it’s a huge opportunity to showcase such innovations at trade shows because it positions the company as a leading innovator, and visitor reactions confirm the impact of Hololight’s 3D viewer.
Brownfield Engineering: Overlaying the Future on the Present
The most significant impact of Hololight’s technology is seen in Brownfield projects—the modification or expansion of existing industrial structures. Bilfinger uses AR to overlay 3D models directly onto real-world industrial environments.
This capability allows for a significantly more accurate evaluation of existing conditions:
- Conflict Identification: Engineers can visually confirm if new installations clash with existing structural elements (beams, electrical lines, or HVAC).
- Maintenance Accessibility: By standing inside the hologram at the facility, operating teams can verify if they will have the physical space to reach maintenance points once the plant is built.
- Streamlined Feedback: Incorporating the needs of operating teams directly into the planning process ensures that the final design is optimized for both performance and usability.

Multi-Modality: VR for Planning, AR for Execution
The versatility of Hololight’s 3D viewer allows customers to choose the right medium for the task. In the early stages of plant design, visualizing an entire factory in a virtual environment allows stakeholders to walk through the layout and optimize the general flow.
As the project moves toward execution and on-site validation, the transition to Augmented Reality allows for direct comparison between the digital twin and the physical site. This dual-capable workflow ensures that from the first sketch to the final assembly, every decision is backed by spatial certainty.
By using augmented reality, Bilfinger overlays 3D planning models directly onto real-world structures. This allows teams to identify hidden problems early on, avoid misunderstandings, and accelerate decision-making. The approach shows how industrial planning can become faster, more precise, and more transparent – and how augmented reality is turning visions into reality.
Establishing the Industrial Standard
By optimizing all crucial steps in the plant engineering lifecycle with Hololight, Bilfinger has successfully reduced development loops and improved cross-functional alignment. The ability to "see the unseen" and identify potential issues early in the design phase has made Hololight’s 3D viewer an indispensable tool.
Hololight Space brings a new level of transparency to the process: customers and operational teams can see and understand plans in full scale – long before anything is built. This openness builds real trust, because potential problems are addressed early and nothing remains hidden.
Through this long-term partnership, Bilfinger continues to set the global standard for how industrial services leverage XR to increase customer trust and project efficiency.
“Hololight Space is a game changer for us. Our planning becomes easier, faster, and more precise. With Hololight Space, we can visualize elements that often remain hidden, significantly increasing transparency.”
– Tobias Bauchrowitz, Head of Engineering, Bilfinger
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